A. OPPADAK Brand Story 오빠닭 브렌드 스토리
This story begins with Oppadak Chicken, a brand under ETANG Corporation, driven by the mission to provide healthier dining options to customers. The R&D team dedicated countless hours to developing innovative methods for producing Oven Baked Chicken Malaysia without using a single drop of oil — yet preserving the perfect balance of moisture, crispiness, and flavor.
After hundreds of trials and refinements, their efforts finally paid off. In 2008, ETANG Corporation proudly launched the brand “OPPADAK,” marking the beginning of a new era in Korean-style oven-baked chicken.
The name “OPPADAK” is a shortened variation of the Korean phrase “Oven eh Bbajeen Chicken” (오븐에 빠진 닭), which means “Chicken that fell in the oven.”
Today, Oppadak Chicken Malaysia continues this legacy by offering a healthier alternative — chicken that contains less trans fat, carbohydrates, sodium, and calories, all achieved through our signature oil-free cooking process.
B. Headquarter- ETANG Corporation 에땅 본사
Founded in 1996, ETANG Corporation began its journey with the launch of its first Pizza Etang store in Yeongdeungpo, Seoul. In 2008, the company expanded its innovation into the poultry industry by launching and patenting the OPPADAK brand, specializing in oven-baked chicken made without oil.
In 2016, OPPADAK was honored with a Presidential Citation at the Franchise Business Awards — a milestone that recognized its outstanding contribution to Korea’s food and beverage industry.
Today, ETANG Corporation proudly operates over 300 Pizza Etang outlets and 200 Oppadak Chicken stores across Korea. With its growing international presence, Oppadak Chicken Malaysia has become one of the most recognized names among fried chicken restaurants in Malaysia and a popular choice for those seeking flavorful and healthier oven-baked chicken in JB.
